How to use memes in your marketing

 

Marketing Memes: How to Use Memes in Marketing to Gain Traction

The memes are original on social media platforms. It is fun, exciting and easy to consume. But there is more to it than meets the eye, as Richard Dawkins has said over and over.

Meme marketing is a quiet social media trend that is quickly becoming popular.

The practice of meme marketing has spawned a new term: meme-jacking. When marketers hijack popular or funny memes to market their products, this is called meme hijacking.

Meme stealing is becoming more and more popular because it's a great way to share refreshing content that has the potential to go viral. Just think about it, who doesn't love funny memes?

How do brands use memes for marketing?

The average person spends an hour and a half a day on social media. Memes are the language in which people communicate new ideas and situations on social media.

So it's no surprise that memes have become a cultural phenomenon. Grumpy Cat, Good Guy Greg (GGG), and LOLcats have one thing in common: they're all meme characters that are now part of internet pop culture and meme culture in general.

They have been used in different ways to spread different ideas. They do this by taking advantage of the social media appeal of cat videos and making them more fun.

Meme marketing can breathe new life into your social media strategy. Memes are highly visual, which makes them a great tool for creating social media fodder and adding to your content marketing strategy.

The best part about meme marketing is that you can simply take a concept that is already gaining traction and build on its popularity. With memes, there is no such thing as plagiarism.

Creating funny memes is easy with photo editor and animation creation tools like PixTeller. This design tool lets you create animated GIFs, quotes, and video stories using easy-to-use templates.

You can take advantage of a trending meme and customize it with your branded content to engage your target consumers with an entertaining media strategy.

With minimal effort, share-worthy memes can get you likes, shares, and comments. When you post them on your blog, you can also reap the benefits of increased inbound links and website traffic.

It's no surprise that brands are jumping on the meme marketing bandwagon.

Are you looking for real examples of marketing memes?

Here are some of the brands that have been marketed with memes:  @smarttechpros

1. Gucci

Gucci is a luxury fashion brand that has built an image around sophistication and elegance. But for their 2017 #TFWGucci campaign, they decided to shake up all the preconceived notions about their brand. With memes, they showed their target audience that they could be trendy.

What was your #TFWGucci campaign about?

#TFWGucci, short for "That Feeling When Gucci", was a campaign intended to promote their new line of watches.

Marketing Gucci on Instagram with MemesImage via Instagram

In a series of related memes, Gucci used memes that ranged from the absurd to the funny. They create all the memes in collaboration with artists from all over the world.

The campaign homepage even included an explainer video on the history of the memes for those new to the concept. Descriptive captions combined with bold graphics gave Gucci a refreshing makeover for the brand.

2. Seamless

No problem; the popular online food delivery service in the US often uses humour on social media to connect with its audience.

In 2014, they came up with a creative concept to market memes. They created a series of memes based on the Academy Award nominations. Dubbed #OscarNomNoms, the Seamless series of memes caused quite a stir on Twitter.

Perfect Twitter Marketing with Twitter MemesImage

They've reimagined and designed movie posters to include some crazy food puns. American Hustle became "American Muzzles", while The Wolf of Wall Street became "The Wolf of Waffle Street".

What were the results of the meme marketing campaign?

The series #OscarNomNom won the internet. His memes have gone viral for two reasons: timeliness and good puns.

The Oscar nominations were just announced, so there was a lot of curiosity about them. By capitalizing on a popular trend, Seamless has positioned itself as a brand that can make people laugh.  @techgeeksblogger

 

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